ROLE: Worked with the UX team to create a simplified site map and content structure. Designed the look and feel and oversaw an art director who completed the subpages. —
The statistics on Alzheimer’s are staggering. Every 67 seconds, someone in the United States develops the disease. After learning that, you can’t help but ask, “how can I help?”
We asked ourselves the same thing. So we redesigned the Fisher Center for Alzheimer’s Research Foundation online experience from the ground up to be more user-friendly and engaging. We worked closely with the UX team to fill in missing content gaps, fix broken links and reorganize information.
Our strategy was to create a more emotional narrative and focus on the research. The new, responsive site explains the realities of Alzheimer’s while also empowering visitors to contribute to the cause.
By highlighting accomplishments of the foundation, Nobel Prize-winning scientist, Dr. Paul Greengard and his team can get the funding they need to continue searching for a cure.