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BRAWNY


Brawny Campaign Concept

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BRAWNY


Brawny Campaign Concept

 
ROLE: Worked with a copywriter to create the concept. 
Developed the look and feel.
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What’s something that everyone has at home but uses in tons of different ways? Paper towels. They’re one of the most versatile things in our homes and are used for everything from wiping up spills to makeshift placemats and coffee filters. Our microsite encourages users to come clean with Brawny and reveal their dirty little secrets about how they use paper towels at home. 

Along the way users can discover easter egg coupons, read each other’s secrets and share secrets through social media. Brawny coupons are also placed in-store alongside products that are sometimes used instead of paper towels like puppy pads and tissues.

 
 
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 Outdoor Advertising

Outdoor Advertising

  Point of Purchase:   Brawny coupon dispensers show up alongside products that people usually replace with paper towels.

Point of Purchase: Brawny coupon dispensers show up alongside products that people usually replace with paper towels.