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FIFTH THIRD BANK


Fifth Third Bank Website Redesign

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FIFTH THIRD BANK


Fifth Third Bank Website Redesign

 
ROLE: Creative lead. Developed the look and feel and worked with several teams to oversee the development of 500+ pages. 
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Fifth Third Bank is a major bank with several locations across the south and mid-west. They have three major brand tenants— curiosity, trust, and community. 

Fifth Third remains curious—they want to know more about the people they serve by developing better solutions and keeping the momentum of its customers moving forward. Ultimately, each of these audiences is looking for a bank they can trust. Finally, the bank prides itself on its commitment to improving the community and is always looking out for its well-being.

Unfortunately, none of these attributes were reflected in their old site. It shared the similar look of other banks, with content heavy, text filled pages. Our design turned the “typical banking website” on its head. Photography-rich, bold typography, and a clean user experience allows the unique traits of Fifth Third Bank to shine through

 
 
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