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HealthyTogether.jpg

Healthy Together


#Healthy Together Social Strategy

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Healthy Together


#Healthy Together Social Strategy

 
ROLE: Helped pitch and win the business. Oversaw a team of art directors, illustrators, and animators. Worked with strategy to develop positioning and content calendars.
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After winning the Cigna healthcare business, we launched their new global platform, Together, all the way.

From a digital perspective, we were charged with several responsibilities including updating their social channels. We created a new strategy, calendar of posts, and executed in copy, art and animation. A new microsite housed all the content as well. The messaging laddered back to partnership, with motivational, conversational, emotional, and entertaining posts.

The results showed— an increase in 487% in interaction in Facebook alone.  

 
 
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