Lenovo.jpg
Lenovo.jpg

LENOVO


Lenovo Product Launches

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LENOVO


Lenovo Product Launches

 
ROLE: Design lead, overseeing art, video, and animation. Helped build the relationship from $200K to over $2MM.
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When we heard that Lenovo was looking for an agency that could give customers an in-depth look at their new line of tablets, we knew two things: 1. photos alone weren’t the answer, and 2. we were just the agency for the job.

We created a 3D model that lifted right off the page so the user could spin the devices around, zoom in to get a closer look at the features and even demo the Android UI for a virtual shopping experience that rivaled in-store browsing. 

Not only did we win the pitch, but our work won awards, helped us win a number of other product launches and secured the agency the Lenovo global .com business.

 
 
 The tablet microsite allows for a completely interactive experience, while staying true to the Lenovo branding.

The tablet microsite allows for a completely interactive experience, while staying true to the Lenovo branding.

 When the tablet is selected in the hero area, it lifts out, focusing on the device.

When the tablet is selected in the hero area, it lifts out, focusing on the device.

 Once the tablet is in full view, the screen lights up, inviting the user to take a tour of the UI. Additionally, it can be rotated in 3D.

Once the tablet is in full view, the screen lights up, inviting the user to take a tour of the UI. Additionally, it can be rotated in 3D.

 When a feature is selected, the tablet rotates to show it, and a pop-up appears with more information.

When a feature is selected, the tablet rotates to show it, and a pop-up appears with more information.

 A live UI tour of the Android operating system shows when the user clicks on the screen.

A live UI tour of the Android operating system shows when the user clicks on the screen.