The word “template” can be scary for most clients. They all believe their brand is unique and couldn't possibly fit into a cookie-cutter design. They’re right but a template doesn’t have to mean a boxy, rigid website.
IBM Websphere offers e-commerce platforms for thousands of websites worldwide. Their Starter Store package gives businesses a user-friendly plug-and-play template that can be completely customized.
To help IBM convince businesses their template will work for them and sell in the Starter Store, we created sample sites that show how a brand’s essence and shine through even in when using a templatized tool. The sites each have such a distinct look and feel that you’d never guess they started with a template.